Mercedes has been the world's most innovative automotive brand for more than 100 years. When Daimler-Motoren-Gesellschaft (DMG) delivered its first Mercedes on December 22, 1900, this was the start of a development which led to the formation of DaimlerChrysler AG towards the end of the 20th century.
Today Mercedes-Benz is regarded as the world's most successful automotive brand. Its level of technical perfection, quality standards, innovative strength and numerous automotive legends such as the 300 SL Gullwing are unrivalled. The Mercedes star became the most famous automotive symbol of all and is one of the world's best-known trademarks.