Gottlieb Daimler was born to master baker, Johannes Deumler, and his wife, Frederika Deumler (née Fensterer), on 17 March 1834 in Schorndorf.
The Daimlers had been master bakers for generations. The Daimler family – also known as Deumler or Teimbler – had lived in the community of Schorndorf (population around 4000) for 200 years. The Daimler bakery was located at house number 7 in the Höllgasse ("Helle Gasse") since at least 1825.
In 1825, Johannes Deumler, Gottlieb's father, took over the business, which at the time also incorporated a wine tavern. Deumler's marriage to Wilhelmine Friederike Fensterer, daughter of a dye house proprietor, produced four sons: Johannes (1832), Gottlieb Wilhelm (1834), Karl Wilhelm (1840) and Christian Albrecht (1845). Gottlieb Daimler's father did not earn a fortune selling bread and wine. Nevertheless he had enough to afford a good education for the young Gottlieb, first at the at the grammar school in Schorndorf and later at the royal vocational school in Stuttgart. Gottlieb Daimler acquired his manual skills working as an apprentice gunsmith. He completed his apprenticeship by successfully making a double-barrelled pistol.
Gottlieb Daimler left Schorndorf in 1853. Ferdinand Steinbeis, who promoted industrialisation in Württemberg, had become aware of Daimler and arranged for him to relocate to Graffenstaden near Strasbourg in preparation for his attendance at the Polytechnic University and his work in industry.
The family business in Höllgasse was run by the brothers Johannes and Karl Wilhelm. The house was ultimately sold by Karl Wilhelm's widow in 1897 in response to dwindling profits.
In 1979, Daimler-Benz AG (as it was at the time) purchased the birthplace of its company's founder. The brickwork had to be renewed in order to restore it as far as possible to its original condition. The wooden construction and the cellar were retained and renovated. With the exception of minor retouching work in the back part of the building, the division of the rooms reflects the original. A new exhibition was opened on the ground floor to coincide with the 100th anniversary of Gottlieb Daimler's death on 6 March 2000.